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QUOTE (kuratowa @ Nov 18 2005, 11:32 AM)
Andrew-<br /><br />Design firms can be a lot more creative that a traditional business in how they portray their information. And, design books have a lot of of great examples of how design companies can showcase their creative muscle in designing a letterhead. But most of those designs are far from being functional in any manner. And, most do not use over 40% of the space available for the design. You see the same thing with award-winning envelope design - yes, they are impressive and pretty, but the costs in mass-producing said cards are often much more that a company has available.<br /><br />And then there are the costs. Your letterhead has bleeds that go off the page on all four sides. If you are to get these professionally printed, this means each page will have to be trimmed on all four sides, which will also increase production costs.<br /><br />A business card is the place to go hog wild, not the letterhead. The letterhead is a functional tool, a business card is the promotional item.
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